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试论新媒体叙事模式与编辑媒介素养的提升

2013-08-26 17:00:40 人民网

   试论新媒体叙事模式与编辑媒介素养的提升

   ——以“讹人大妈”与“辱华洋人”事件为例

    maoruifang

    zhaiyao: meijiexushishixushixueyanjiuzaichuanmeilingyudeyigefenzhi,xushijiazhideshixianlibukaimeijie。suizhemeijiedebuduanyanjin,xinmeitiyuxinjishucuishenglexushimoshixindebiange,zhuyaobiaoxianzaisangefangmian: chaowenbenxushi、chaomeitixushihekaifangshixushi。shijianzhengming,xinmeitixushumoshishiyibashuangrenjian,fahuiqizuidagongxiaolibukaibianjimeijiesuyangdetigao,benwenyi“erendama”yu“ruhuayangren”shijianweili,jinertantaoxinmeitibianjitishengmeijiesuyangdeyiyiyijitujing,zhizaiweixinmeitichuanbodejiankangfazhantigongxiexucankao。

    guanjianci: xinmeiti;xushimoshi;meijiesuyang

   2013nian12yue3ri,yizumingwei“laowaijietoufushuaidamabeie1800yuan”detupianzaiwangluoshangfengchuan,yishijianwushuwangyouzaibbsshangzhankaijilietaolun,shenzhiduizheiweizhongguodamajinxingyanyugongji。raner,zheijianshiqingquezaiyitianneiwanchengle180dudedanizhuan,xianshiyouwangmeigaikou,zhenxiangshilaowaizhuangdaodamabingruma,dangtianwanshang,beijingshigonganjuweibofabudiaochajieguo,waijinanziwuzhengjiashimotuoche,zairenxinghengdaoneijiangzhongniannvzizhuangdao。shiqingzhenxianggongkaihou,meitiyinggaishenkefansi: youtuyidingjiuyouzhenxiangma?meiyoujingguoqueqiediaochadeshijiannengfouqingyibaodao?baodaozhiqianshifouyaokaolvshehuiyingxiangheyulunzouxiang?

分分快3   zheiyangdexinwenzhisuoyifabubingzaiyitianneichuxiannizhuan,hendachengdushangjiyuxinmeitidexushimoshi。xushixueyanjiudebuzhishiyuyanheyupiandeguilvjiyongfa,haibaokuoduishishidebiaoshuhechengxianfangshi,congzuizaodekouchuanmeijie、shuxiemeijie,zaidaoyinshuameijie,xushimoshidouzaibuduanbianhuaheyanjin。daolexinmeitishidai,xinwenxushiyouchengxianchulexindefangshi,xinmeitijuyouhechuantongmeitiwanquanbutongdexushimoshi,zhuyaobiaoxianzaiyixiasangefangmian:

分分快3    yi、chaowenbenxushi

分分快3   chuantongmeitidexushiwanquanzunxunxianxingmoshi,meitizuoweishehuizhongdeyigejingxiang,youxinxizhongxin,youzhanzhudaodemeijie,xushineirongwanzhengerlianguan。xinmeitixushizeshifeixianxingmoshi,tadexingqijiyushuzijishudefazhan,“shuzijishudetezhengshisuijidijianlishuzikongjianzhongdechaolianjie,tupokongjianyushijianxianzhidexushichaowenbenyouzhongduojiedianlianjieercheng,keyirangyonghujinxingdingwei、jiansuohesousuo,zheizhongleisiyurenleidanaoxinxijiyidesuiyixing、tiaoyuexing‘yuedu’dapolexianxingxushidelianguanxing,xinmeitidaibiaoleyizhongxinxingdefeixianxingbiaodafangshi。[1]”

分分快3   “chaowenbenshihulianwangshangdujutesedexinxicunzaifangshi,tashiyonglianjiedefangshijianggezhongwenbenzuzhiqilai,lianchengyiti,congertupolechuantongwenbendexianxingzuzhifangshi,shiwangshangdewenbenbianchengyizhongwangzhuangjiegou。[2]”zheizhongjiegouyouliyoubi,yifangmian,takuodalemeijiezuoweishehuijingxiangdezuoyong,xinxifabuqudaohepingtaiyuelaiyueduo,xinxiliangsuizhidazeng,manzuleshouzhongderiyizengzhangdexinxixuqiu;lingyifangmian,chaowenbenxushidaozhilexinxisuipianhua,yidingchengdushangxueruolexinxizhongzhenshi、youli、chixudebufen,lingwai“fuzhizhantie”he“zhuanfa”dengxinxigongxiangmoshishixinxidaliangzhongfu,yuanchuangxingdadazhekou。

    er、chaomeitixushi

分分快3   chuantongmeitixushiyiwenziweizhu,youxiepeishangzhaopianhuotupian,erxinmeitizechongfenyunyonglewenzi、tupian、shipin、yinpindengduozhongxushimoshi,bingyunyongduozhongzhongduanhepingtaiyunzuo,yejiushifenfenkuai3suoshuodechaomeitixushi。

分分快3   chaomeitixushigengjiazhuzhonghuamianxinghegushixing,tupianheyingxiangdezhiguanxinghemingquexingdaitileshouzhongtongguoyueduwenzisuoshengfadelianxianghesikao。natupianlaishuo,tajirendeganjuejiushizhiguan、juti,cengjingyouyiduliuxingzheiyangyijuhua: youtuyouzhenxiang!kejianrenmendouxiangxinyanjianweishi,“tamenduiyusheyingtupiandeshunjianxingdezhenshihelishiganshijiandingbuyide,tamenjihuxiangxintupianshangdeyiqie,erbuhuichanshenghuaiyidetaidu。[3]”keshizaixinmeitihuanjingxia,youtuweibiyouzhenxiang,zhiyaozhangwoyidingdejishu,jiukeyisuixinsuoyuchuangzaoyingxiang,shenzhipianlishishizhenxiang。

分分快3   budebushuo,xinmeitijishufengfulexushifangshi,zaichuanbozhongkeyiquanfangweiduoshijiaozhanxianxinxi,danshisuizhexinxijishudebuduanfazhan,tupianheshipindoukeyijiagongzhizuo,youxiemeitikeyizuojiajinxingxuanchuan,huozheduanzhangquyijinxingbaodao,douyoukenengchengweiyaoyanzishengdewenchuang。

    san、kaifangshixushi

   chuantongmeitixushizhuyaoyoubianjiwancheng,shouzhongwufacanyuqizhong,lingwaichuantongmeitifankuiguochengjiaoman,jibenshidanxiangchuanbo。erxinmeitijuyouyigekaifangdekongjian,chuanbozheheshouzhongzhijiandejiexianyijingyuelaiyuebumingxian,shouzhongcanyuchengduhengao,hudongxinghenqiang。

   suoweikaifangshi,buzhishichuanbozhutidekaifang,gengbiaoxianzaixushiguochengzhonggezhongyijiandefenfenkuai3hebiaoda。biru,zaixinmeitixushiwenbenzhong,“pingdian”shibukehulvedeyigexinxishengchanhuanjie,bingchengweixinmeitixushiwenbenzhongdezhongyaozuchengbufen,youshishenzhichaoyuelexinxibenshendechuanbojiazhiheyingxiangli。zaixinmeitizhong,“pingdian”zhuyaobiaoxianwei“gentie”,wangyoukeyisuishisuiyibiaodazijideguandianheyijian,tadeyiyibuzhizaiyuxingchenglekaifangshidekongjian,tahai“congxinxiwenbengetichayidetezhengzhong,chouxiangchukongzhixushihexushiguochengzhongyuxushixiangguandeguizetixi。[4]”kaifangxingkeyishuoshiyibashuangrenjian。shouxian,tazaiyidingchengdushangnenggoumibuxinxibaozhashidaidexinxikuifa;qici,jidadituokuanlexinxifankuiqudao,youliyugezhongshengyindebiaodahechuanbo。ranermeitihebianjisuyangliangyoubuqi,zaochengxinxiyulonghunza,shenzhixingchenghuayubaoli。xinmeitixushimoshizongtilaishuoshiyizhongjinbu,buluncongliluncengmianhaishishijiyingyongfangmian,doushishiyingchuanmeifazhantaishide,raneryaofahuizuidagongxiao,bixutishengbianjidemeijiesuyang。

分分快3   chenlidanjiaoshourenwei,meijiesuyangfenweilianggecengci: yishigongzhongduiyumeijiederenshiheguanyumeijiedezhishi,yishichuanmeigongzuozheduizijizhiyederenshiheyizhongzhiyejingshen。duiyuxinwenbianjilaishuo,jutitixianzaiyewufangmian,baokuo“zaixinxineirongdexuanze、chuanbojiazhidepanduan、meijietongdaodequshe、chuanboyitudequedinghechuanboxiaoguodezaipinggudenghuanjiezhongsuobiaoxianchulaidexinwenzhuanyezhuyijingshenhenengli。[5]”benwenzhuyaotantaobianjidemeijiesuyang,duiyugongzhongdemeijiesuyangzanbuzhuishu。bizherenwei,tishengbianjimeijiesuyangxuyaocongyixiajidianfali:

   1.jiaqiangbaguangongneng。bianjidebaguangongnengzhuyaotixianzaixuanze、daoxiangyijiguolvsangecengmian。shouxian,youbianjijuedingxuanzenaxiexinwenjinxingbaodao,zhongdianbaodaonaxiefangmian;qici,bianjidedaoxianggongnengyejiushiyichengshezhigongneng,tongguoshezhiyichenglaiyindaoyulun;zuihou,bianjidegongnengtixianzaiguolvdiaobuhegehuozheduishehuifazhanbulidexinxi,qidaojinghuazuoyong。bianjidezhinengbuzhishiduiwenzijinxingxiugaihewanshan,duixinwendelaiyuanhezhenshiduyeyaojinxingkaoliang。zaixinmeitihuanjingxia,xinxiliangdayejiuyiweizheshouzhongduiyuxinxidepingjunguanzhushijianjianshao,weilezengjiaguanzhutigaodianjilv,yixiemeitijigongjinli,baguanbuyan,shideyixiexujiaxinxiliuchuanyuwangluo,duizhenggexinxihuanjingzaochenglewuran。

   zai“erendama”yu“ruhuayangren”shijianzhong,meitijinjingenjubaoliaorendemiaoshuheyizhangtupianjiujinxinglepianmianbaodao,zaizuichudejigexiaoshili,yulunjibenyibiandao,duiyudangshiren——beizhuangdaodedamazaochenglemingyusunhaihejingshenshanghai,bunengbushuozheishibianjibaguanbulidejieguo。

   2.bawoyulundaoxiang。chuantongmeitishidai,yulundaoxiangbijiaodanyi,chuanbozheqizhudaoliliang,shouchuanzhedoushisuidaliu,jishiyoubutongyijianyenanyouqudaobiaoda。“zaixinmeitidexingshixia,gezhongmeijiexingtaideshouzhongcanyudugao,hudongxingqiang,wangluoneirongyulonghunza,qunzhongrongyichanshengqingxuchongdong,zheiyanzhongyingxiangleshehuiwending。yinci,zuoweixiandaidemeitibianji,bujinyaojianchazuozhesuofabiaowenzhangdeneirongxingshi,haiyaojianchaqishifouhuiyingxiangshehuidewendingyuhexie,zheiyeshixinshidaimeitibianjimensuobeifuyuxindeshehuishimingheshehuizeren。[6]”

分分快3   suizhexinmeitishouzhongqundebuduanzhuangda,jiazhiyulunpingtaiyuelaiyueduoyanghua,bawozhengquedeyulundaoxiangduibianjilaishuoshizhiguanzhongyaode,tashiyixiangjifuzayouzhuanyederenwu。xinmeitibianjichulezhangwoyidingdelilunzhishiwai,haiyaoxuehuiduigezhongxinmeiti、xinjiezhijinxingshiyong。yifangmianbazijidangchengputongshouzhong,bawoshouzhongdexinlitezheng;lingyifangmiancanyudaoshouzhongdangzhong,liyongxinmeitishejiaoquanlejieyulunredianjizouxiang,biruzhuceheshiyongbbs、weibo、weixindengshejiaopingtai。

   3.renqingxinwenbiaotidezhongyaozuoyong。zaixinmeitihaohandexinxihaiyangzhong,chulezhongdadexinwenshijian,daduoshuxinxidouzhinengtingliuzaibeiliulandechengdu。suoweiliulan,shouxianruyandejiushixinwenbiaoti,biaotidehaohuaizhijiejuedingleshouzhongjixuyuedudeyuwang。zaichuantongmeitizhong,yigehaodexinwenbiaotiyaojingguobianjitilian、zongjiehezhenzhuocainengshangbao,zaixinmeitizhong,biaotishifouxiyinrenshizhiguanzhongyaode,zheijiudaozhiyixiebianjizouxianglingyigejiduan,danchuncongduorenyanqiuzheigemubiaochufa,xiechudashishuizhundexinwenbiaoti,youxietianzhijiaye,youxiekuadashishi,shenzhiyouxiepingkongniezao,chuxianhenduotiwenbufudexianxiang。suhuashuo,“kanshuxiankanpi,kanbaoxiankanti。”biaotishiyizexinwendeyanjing,shixinwenbianjidezhongyaohuanjie。tayinggaiqidaotigangqieling、gaikuoneirongdezuoyong,erbuyinggaiwudaoshouzhong。zaixinmeitixinxihuanjingzhong,bianjizaibiaotixiezuozhongwubiyaozunzhongkeguanshishi,zaibusunhaizhutidayidejichushangtuichenchuxin。

分分快3   4.zhuzhongbaodaopingheng。“erendama”yu“ruhuayangren”shijianbuzhishibianjibaguandeshiwu,meitibaodaobupinghengyeshiyifangmian。“youyumeitiyiqianduiduoge‘furenbeie’shijiandebaodao,xuduorenxingchengleyigedingxingde‘haorenwuhaobao’qingjie,tadedingxingfanjiaobianshi‘laotai’huo‘dama’。renmenduilaotai、damayuanbenweibiyoushenmebuhaodexianruzhijian,danduizheigeqingjiezhongdelaotai、damaqueyoulefumiandeyuxianxiangfa。[7]”leisidefumianbaodaodaozhiminzhongxingchengkebanyinxiang,zaicixinwenfabudetongshi,dabufenwangyoujunbiaoshifennu,duishuaidaodedamajinxingyanyugongji,shenzhishangshengdaominzuzunyanheguominliegenxingdecengmian。congxinlixueshanglaishuo,shouzhongguanzhuzainanxingbaodaohefumianbaodaoyifangmianchuyuzhanshizijiqinggandeyuwang,lingyifangmianweilexuanxiebuliangqinggan。erxinmeitidehenduotexingshitachengweixuanxieqinggandeyoulipingtai,congerdaozhifumianxinwengengshouguanzhu,dianjilvgenggao。

   zaiwangluomeitiduicishijianjinxingbaodaodeshihou,bianjibenshenkenengjiuyouxianruweizhudekebanyinxiang,fangaileyouxiaodelixingsikao。zaijinhoudexinwenbaodaozhong,yinggaiduozuoyixiezhengmianxuanchuan,pinghengzhengmianbaodaoyufumianbaodaodeshuliang,duiyujuyouzhengyixingdeshijianhuorenwu,yidingyaoquanhenglibizixizhenzhuo,baozhengxinxikeguan、zhenshi。

    si、jie yu

   xinmeitixushimoshibingfeidaozhixujiaxinwendezhijieyuanyin,xiangfan,xinmeitigenjinsudujiaokuai,shouzhongcanyudugao,nengshizhenxianggengkuaifuchushuimian。zaicishijianzhenxianggongkaihou,tupianpaishezhediyishijianzaimeitishanggongkaidaoqian,chengrenzijizaiweihuodezhenshixinxideqingkuangxiafabulebushixiaoxi。youcikejian,xinmeitisuiranxinxifanza,nanyikongzhi,danshizifenfenkuai3jinghuanenglijiaoqiang,suoyixinmeitidefazhanqianjingshileguande,zaijishujinbuhexushimoshibiangedetongshi,xinmeitibianjiyaotongbutishengzijidemeijiesuyang,zuohao“baguanren”,jianchikeguanzhenshidebaodaoyuanze,yingzaoyigelianghaodechuanbohuanjing。

分分快3   jijinxiangmu: benwenshishanxishifandaxue2013nianyanjiushengpeiyangchuangxinjijinzizhuxiangmu: “xinmeitidexushimoshijiqibianjiguilvyanjiu”(2013cxs030)dejieduanxingyanjiuchengguozhiyi。

    zuozhejianjie: maoruifang,shanxishifandaxuexinwenyuchuanboxueyuanshuoshiyanjiusheng,zhuyaocongshiyingyongxinwenyanjiu。

分分快3    cankaowenxian:

    [1]sunwei.xinmeitiyujingxiadefeixianxingxushishijianchutan[j].dongbeishifandaxuexuebao(zhexueshehuikexueban),2013(2).

    [2]jiaoshumin,lupuling.wangluoxinwenhuwenxushiduibaozhixinwenxushiyingxiang[j].dangdaichuanbo,2009(3).

分分快3    [3] lipeilin.dutushidaidemeitiyushouzhong[m].beijing:xinhuachubanshe,2005.

    [4] chensihua.wangluomeitixushixueyanjiudesikao[j].xiandaichuanbo,2010(5).

分分快3    [5] jiangpeng.xinmeitishidairongmeishengtaixiadexinwenbianjiyishi[j].bianjizhiyou,2012(8).

    [6]luzhinan.shuzishidaimeitibianjidejibensuzhitanxi[j].chubanguangjiao(xiabanyue),2013(4).

分分快3    [7] xubi.“erendama”yu“ruhuayangren”[n].nanfangzhoumo,2011-12-12.

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